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The Honolulu Advertiser
Posted on: Tuesday, April 28, 2009

Tourism industry worries about fallout from epidemic

By Greg Wiles and Robbie Dingeman
Advertiser Staff Writers

BE PREPARED

In response to swine-flu cases in Mexico, five Mainland states and elsewhere, visitor industry workers and Hawai'i travelers are being urged to "be prepared, but not panicked."

That's the word from the Hawai'i Hotel & Lodging Association, which is passing along to all of its members advice urging the industry to ensure a high level of sanitation at all times to minimize the possible outbreak or spread of infection.

That advice originates from the national organization — American Hotel & Lodging Association — which is encouraging hoteliers to develop strategies and precautionary measures to safeguard the health of employees and guests.

The U.S. Travel Association, said although no cases have been reported in U.S. hotels, it urges people to wash their hands frequently, minimizing touching their nose and mouth, and cover coughs and sneezes.

Those who exhibit flu symptoms should stay home and not report to work, and, if symptoms persist, seek medical treatment.

— Robbie Dingeman

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The swine-flu outbreak may do more than ring alarm bells for public health officials. Depending on how widespread it gets, the flu could also mean another blow to Hawai'i's struggling economy.

While there are no reported cases of the flu here, there are worries its rise in other states and elsewhere in the Northern Hemisphere could lead to a damping of travel.

"We certainly don't need anything that is an additional excuse not to travel," said Leroy Laney, a Hawai'i Pacific University finance and economics professor.

"It doesn't come at a particularly good time."

Nationally, economists say the outbreak amplifies downside risks to the U.S. economy and slow economic activity. Yesterday Wall Street reflected those concerns, sending share prices of Hawaiian Holdings Inc. and other travel-related companies down on worries that people could postpone travel if the outbreak becomes widespread.

As of late yesterday, the Centers for Disease Control and Prevention said the known cases in the U.S. haven't been as severe as those in Mexico, where the number of deaths suspected of being caused by swine flu rose to 149.

But the CDC also said the situation was evolving quickly and that it expected more U.S. cases, some of which could be more severe.

TRAVEL WARNINGS

News of the outbreak in North America prompted the European Union to advise against nonessential travel to the United States and Mexico. Tourism officials worry that consumers could delay travel both to and within the U.S., including taking trips to Hawai'i.

The U.S. Travel Association was quick to urge that people not be discouraged from visiting U.S. destinations.

"We recommend that government officials treat this issue and any forthcoming statements with care and caution," said Roger Dow, president of the U.S. Travel Association, in a press statement.

"We must address the situation with measured, pragmatic responses so as not to cause panic and negative consequences to the economy if health risks are not imminent."

Worse yet is a scenario in which the problem lingers for months and includes deaths in the U.S.

Under those circumstances, the U.S. economic recovery could be pushed well into 2010, Mark Zandi, chief economist at Moody's Economy.com, told The Associated Press.

"Consumer spending is already frayed and something like that would push it over the edge," Zandi said.

There are similar implications under this scenario for Hawai'i, which is seen as recovering as the Mainland economy recovers. A recent study found tourism accounts for 35 percent to 40 percent of Hawai'i's gross domestic product.

There's also, to be sure, another view that Hawai'i could reap visitors who are rebooking vacations from Mexico resorts in Cancun and Cozumel to the 50th state.

University of Hawai'i graduate student Anna Ciao was headed to a conference in Mexico this week but was notified yesterday that the meeting was canceled because of the swine-flu outbreak.

"I was going to the International Conference on Eating Disorders held by the Academy of Eating Disorders in Cancun," she said. "Unfortunately they canceled to protect the 900 members who were planning to convene in Cancun this weekend," Ciao said.

Rachel Shimamoto, manager of Hawai'i-based Travel Ways Inc., said local travel agents are not seeing widespread cancellations of reservations.

'TALKING ABOUT IT'

Shimamoto said people are following the news about swine flu but not panicking. "People are talking about it but nobody's canceling," she said.

Hawai'i has the advantage of not being one of the five states (New York, California, Texas, Kansas and Ohio) where confirmed outbreaks have been reported. The state also has experience in dealing with such downturns, having been through SARS in 2003 and then the threat of bird flu.

Hawai'i started to recover from SARS and the start of the Iraq war within a year.

But what happens with the current recovery could be different given a recession that has been termed the deepest since statehood. Laney declined to speculate on what might happen should the swine-flu outbreak become widespread in the U.S.

What he could say with confidence was the current situation is "certainly something we don't need right now with tourism in the condition it's in."

The Associated Press contributed to this report.

Reach Greg Wiles at gwiles@honoluluadvertiser.com and Robbie Dingeman at rdingeman@honoluluadvertiser.com.