NEW YORK — Topps has reached a deal with Major League Baseball to become its first official baseball card company in almost 30 years.

Topps Company and Major League Baseball Properties announced the multiyear licensing agreement Thursday. The first product to fall under the deal will be the 2010 Topps Baseball Series 1.

Commissioner Bud Selig says MLB is looking forward to partnering with Topps to restore baseball cards as the game's premier collectible.

The deal gives Topps exclusivity beginning January 1 for the use of MLB and club trademarks and logos on cards, stickers and some other products featuring major league players.