Foodland Super Market plans to introduce its new upscale brand on O'ahu later this year with an overhaul of its 'Aina Haina store, which is the third-oldest location for the kama'aina chain with 30 stores.

The grocery retailer yesterday announced the plan to convert the 59-year-old East Honolulu store to a Foodland Farms featuring more gourmet and organic products, an R. Field Wine Co. department, a gelato bar and fresh foods prepared by in-store chefs.

The overhauled 25,000-square-foot store will become the second Foodland Farms. The first, a 10,000-square-foot store, opened at Mauna Lani Resort on the Big Island in December 2007.

Jenai S. Wall, Foodland chairwoman and CEO, said the company may expand the brand to other locations statewide as opportunities for store renovations arise.