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The Honolulu Advertiser
Posted on: Tuesday, July 28, 2009

BUSINESS BRIEFS
Mokulele Air hooks up with Travelocity


Advertiser Staff

Hawaii news photo - The Honolulu Advertiser

Mokulele Airlines' fares, schedules and inventory are now posted online at travel site Travelocity.com.

Marcus Menish

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Mokulele Airlines has linked up with Travelocity to make it easier for travelers to book interisland air travel in Hawai'i.

All of Mokulele Airlines' published fares, schedules and inventory are now available to passengers at online travel site Travelocity.

"Hawai'i has always been an important destination for us to promote and we're happy to now make flights on Mokulele Airlines available to our customers," said Ross Mantione, vice president of partner marketing for Travelocity.

ISLE SURFER SIGNS TARGET SPONSORSHIP DEAL

Target Corp., the No. 2 U.S. discount retailer, has signed a sponsorship agreement with Carissa Moore, a 16-year-old professional surfer who is entering her senior year at Punahou School.

Moore, who is an 11-time NSSA National Champion, is currently tied for first place in the Women's World Qualifying Series. Target said it was excited about sponsoring her.

"Carissa is a phenomenal athlete as well as a terrific ambassador of women's surfing," said Troy Michels, of Target Lifestyle Marketing.

Moore also has collected two other sponsorships from outside of surfing, including one from Nike 6.0 and another from Red Bull.

AVOCADO PRODUCTION DROPS, PRICES RISE

Hawai'i farmers grew and harvested a smaller crop of avocado last year, but record high prices helped keep the value of the industry at its second-highest level in five years.

The National Agricultural Statistics Service estimated the state's avocado crop was a $730,000 business last year, which was down from $789,000 the year before but still higher than the three previous years when the industry value ranged from $466,000 to $694,000.

The agency said 250 farms had 400 acres planted in avocado, which was up slightly from prior years, but only 330 acres bore fruit, down from 350 acres a year earlier.

Dry weather and uneven rains led to less fruit per acre 3,000 pounds last year compared with 3,300 pounds a year earlier that led to overall lower production at 1 million pounds compared with 1.16 million pounds.

The average price paid to farmers was 73 cents last year, up from 68 cents in each of the prior two years.