Students in Hawaii Pacific University’s graduate-level integrated marketing course will be working with three Hawaii businesses and non-profits this summer to help them develop their marketing programs.

“We’re looking for local companies that need help with their marketing,” said course instructor Bob Sigall. “In the last ten years, the class has written marketing plans for over 75 companies, including Zippy’s, Waikiki Beach Walk, Maui Brand Sugar, Wahoo’s Fish Tacos, Waikiki Aquarium, Vera Wang Boutique, and The Hawaii Theatre.”
The students not only come up with strategies, but also will create or redesign promotional materials and advertising pieces, write new slogans, public relations strategies, or suggest new niches and how to go after them. They’ll look at web marketing, pricing, sales, location, customer service, packaging, direct mail and other marketing tactics. There is no charge for companies to participate.
Companies interested in taking part in the program can contact Sigall at 847-2046 or e-mail him at Sigall@Yahoo.com.