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The Honolulu Advertiser
Posted on: Tuesday, March 10, 2009

'SNL' skit 'went too far,' Aiona says

By Peter Boylan
Advertiser Staff Writer

Hawaii news photo - The Honolulu Advertiser

A recent "Saturday Night Live" skit featuring Dwayne "The Rock" Johnson mocked the Islands.

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A "Saturday Night Live" skit depicting a fictitious hotel on Kaua'i while mocking the visitor industry has incited the ire of Lt. Gov. James "Duke" Aiona Jr. and tourism officials, who claim the piece is offensive and crosses the line at a critical time for the state's biggest industry.

The four-minute skit, which aired this past weekend, featured Dwayne "The Rock" Johnson as a hula-dancing local boy working in the hotel restaurant. It takes stabs at the lives of local residents, mocking the way the visitor industry caters to tourists and offers up stereotypes of the visitor industry employees.

At one table Johnson tells a couple: "Our biggest export? Coffee. And our biggest import? Fat white tourists."

When describing where he lives to a table of tourists:

"Want to come visit? It's really easy to get to. Just drive through the shantytown, make a right at the meth lab, and you'll see a 15-year-old girl who got pregnant by an out-of-town businessman, then ask for her brother. That's me," says Johnson.

Dressed in a grass skirt and aloha shirt, Johnson, who attended McKinley High School for a year, dances from table to table to a faux hula-theme song strummed by an 'ukulele-playing brother, played by Fred Armisen.

When asked what the dance means, Johnson responds, "It means I dropped out of high school so now I have to dance like a monkey in front of you people."

At the outset of the skit, Armisen tells one of the visitors in the restaurant, "We make $7 an hour; it's a dream job."

Aiona denounced the skit and is sending letters of protest to "Saturday Night Live" executive producer Lorne Michaels and Johnson's agent.

"While I always appreciate a good laugh, 'Saturday Night Live' went too far in its negative depiction of Hawai'i's native people and tourism industry," Aiona said. "During these critical economic times, when tourism dollars are scarce, we cannot let such distortions go unchecked. The people of Hawai'i are among the most generous, diverse and culturally sensitive people in the world."

Calls to NBC Universal were not returned yesterday.

Visitor industry officials said the skit is tasteless and offensive, coming at a time when Hawai'i's tourism industry is suffering from declining arrivals.

Hawai'i visitor arrivals fell in January for the 11th consecutive month, and spending was down nearly $150 million as consumers caught in the economic pinch postponed or canceled vacation plans.

Kelvin Bloom, chairman of the Hawai'i Tourism Authority board of directors and president of ResortQuest Hawaii, said: "I find it extremely insulting, distasteful and humorless. I'm disappointed with everyone associated with the skit. The timing isn't good, but moreover, it's in incredibly poor taste."

State Tourism Liaison Marsha Wienert said while she enjoys a good laugh, the 'SNL' skit crossed the line by making fun of the unique culture of the Islands.

"It's upsetting. Anything that pokes fun, or puts us in a bad light, our culture, the (Native) Hawaiian culture, that affects all of us," Wienert said. "It's distasteful, in my opinion. I find it very offensive. That's just not pono."

Reach Peter Boylan at pboylan@honoluluadvertiser.com.