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The Honolulu Advertiser
Posted on: Monday, March 30, 2009

This history test brought to you by Molto's Pizza (1 topping only)

By JESSIE L. BONNER
Associated Press

Hawaii news photo - The Honolulu Advertiser

Pocatello High School sophomore Doug Walker shows a fellow student a handout in an economics class. Across the bottom of the handout is an ad for Molto Caldo Pizzeria, which donated the paper used in the classroom.

BILL SCHAEFER l Associated Press

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POCATELLO, Idaho — Good morning, class, and welcome to U.S. history, brought to you by Molto Caldo Pizzeria.

In a cash-strapped Idaho high school where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and worksheet he passes out to his students reads MOLTO'S PIZZA 14" 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page.

"I just wanted to find a way to save money," said Jeb Harrison, who teaches history and economics. "We have to sell ads for our yearbook, for our school newspaper. I don't think this small amount of advertising will change my classroom."

School officials were not wild about the idea, but Pocatello High School Principal Don Cotant relented after Harrison explained the advertisements could help illuminate such topics as the Great Depression.

"I had concerns. I didn't know what this would open up for us," Cotant said. "But we've let this happen because it makes a point about what economic hard times can force people to do."

As school districts across the country face the worst economic outlook in decades, educators who have long reached into their own pockets to buy classroom supplies are finding creative ways to cover expenses. But selling ads on schoolwork is practically unheard of.

Molto Caldo Pizzeria, about a mile from the high school, agreed to supply paper for Harrison's five classes — 10,000 sheets, valued at $315, and imprinted with a pizza ad. That should be enough paper for the rest of this school year and all of the next one.

On a recent day, Harrison handed out photocopies of Dust Bowl images, emblazoned with the pizza ad. The ad also appeared on an economics test he gave last week on the Depression.

Marianne Donnelly, chairwoman of the school board, said the ad apparently violates a district policy barring schools from directly promoting businesses. But she said the board considers the ad harmless and is not making an issue out of it.

But Harrison's approach has at least one critic worried the idea will spread.

"It crosses a line," said Susan Linn, a Harvard psychologist and director of the Campaign for a Commercial-Free Childhood. "When teachers start becoming pitchmen for products, children suffer and their education suffers as well."