SHREVEPORT, La. — A direct sales marketer of nutritional and skin care products is the new sponsor for the Independence Bowl.

President and CEO Richard Wright says AdvoCare International LP of Carrollton, Texas, has agreed to a title sponsorship for the 2009 game and a five-year option.

The official name of the game on Dec. 28 will be the AdvoCare V100 Independence Bowl, after a new multivitamin. Wright says its ingredients meet NCAA standards.

Wright has been a member of the bowl game's executive committee for two years. He announced the sponsorship Wednesday to a group of about 50 of AdvoCare's top distributors during an incentive trip to Peter Island in the British Virgin Islands.

On the Web:

http://www.independencebowl.org/

http://www.advocare.com

Information from: The Times, http://www.shreveporttimes.com