CW network banking on Kutcher, vampires
NEW YORK — The CW network hopes that vampires, some 1990s flashbacks and models selected by Ashton Kutcher will appeal to an audience of teenage girls and young women.
The small broadcaster is pinning its hopes for survival on successfully reaching that niche. With blood-suckers all the rage, the CW said Thursday it will introduce a series called “The Vampire Diaries” about two vampires competing for teenagers’ souls.
The network saw a modest success by revamping the old “Beverly Hills 90210” series this season, and will reimagine “Melrose Place” this fall. Both series air on Tuesday nights.
And Kutcher is the executive producer of “The Beautiful Life.” It’s a new series about the downsides of being a glamorous and sexy model.