honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted on: Friday, May 22, 2009

TV isn't the same as reality, especially for fast food


By Wayne Harada

Hawaii news photo - The Honolulu Advertiser

The colonel's Kentucky Grilled Chicken and the meatballs in Subway's $5 subs are smaller than what you see on TV.

spacer spacer

LEARN MORE

Check out the commercials of some of these fast-food products at:

Subway: www.youtube.com/watch?v=PZE1zfVaJR0

Quizno's: www.youtube.com/watch?v=7LQpRQh2KSQ

Jack in the Box: www.youtube.com/watch?v=Ut0WDb-xzks

Burger King: www.youtube.com/watch?v=yqdTHqf08jM

spacer spacer
Hawaii news photo - The Honolulu Advertiser
spacer spacer

Food for thought: What you see is what you get, right?

Not always, and certainly not with the fast-food options now hyped on TV commercials.

What you see on the tube is delectable and hunky chicken pieces, bulging submarine meatball sandwiches, plump mini-burgers, and recession-friendly wee sliders, and even frothy upscale espressos.

But when you buy some of these newbie munchies, you get slimmer versions — and I'm not talking fat count or cholesterol content — than the TV image.

So an obvious question is: Does downsizing mean you're eating less, so taking on fewer calories? Or does buying smaller mean you're saving bucks? This is not a trick question, just a reality check.

Often, TV makes you look heavier. So is this true with food stuff-look bigger on TV than in person?

Some observations:

SUBWAY

The spot: Memorable for the five-fingers, palms-apart gesturing by hula dancers, rock group, a cop, a flight attendant and more, with an easy-to-remember refrain ... to accompany the monster meatballs that look like tennis balls bathing in sauce, with the ham and cheese spilling out of the bun.

In person: Meatballs are golf ball-sized, the sliced meats not as abundant, diminishing the $5 value a skosh.

QUIZNO'S

The spot: The oven speaks here and advises Scott, the sandwich griller, to say "only $4" with a sexy overture to hawk the footlong  "slim sleek ciabatta." Hmmm-hmmm-hmmm-hmmm not-so-good buzz, according to online chatter, because of gay implications.

In person: The Torpedo is unsurprisingly skinny, resembling a longish hot dog disguised as a baby sub.

KFC

The spot: The colonel's grilling now, not just frying, and breasts look plump and juicy and finger-licking good, complete with black grill marks.

In person: The breast is skinnier than the TV version, like it has been on "The Biggest Loser" for six weeks, but grill lines on the still-on crispy skin is a plus. You also get a  drumstick — not shown in the TV spot — in the two-piece meal (about $5), served with cole slaw, mashed potatoes with gravy and a biscuit in a tidy mini-box.

BURGER KING

The spot: A dude with the flame-broiled bite-sizers gets adoring reaction from a bevy of girls, who want to squeeze 'em (the burgers, not him).

In person: You can have it your way; the lunch-dinner minis (sliders) come two to a pack (under $1.50) or six to a bundle (about $4); the morning minis offer ham, bacon or sausage patties with egg and cheese and come in pairs (under $1.50) or as four-pack (under $3). The minis resemble BK juniors, served with mustard, ketchup and pickles; the morning shots are like baby McMuffins, but on a roll instead of an English muffin.

JACK IN THE BOX

The spot: A cowboy-flavored commercial features a C&W tune, with a midget cowpoke, mini cows and a campfire — with a hefty slider trio as tall as it is wide — about 2 1/2 inches apiece, stacked against a drink to suggest heftiness.

In person: The burgers aren't as robust but taste better than the competish and cost under $4.

MCDONALD'S

The spot: Upscale espresso under the golden arches includes mocha, latte and cappuccino, hot or cold. Topped with whipped cream, striped with chocolate, in three sizes (12, 16 or 22 ounces) and flavors (caramel, hazelnut, vanilla).

In person: Servings are ample and thick, cost less than at Starbucks. But it takes time — 10 to 12 minutes — to make the specialty drinks, and the McCafe station takes up one register space, resulting in backed-up food service at peak hours.