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The Honolulu Advertiser
Posted on: Friday, April 23, 2010

NFL draft: Switch to prime time lifts TV ratings 30 percent

Associated Press

NEW YORK The overnight ratings for the first NFL draft in prime time were up 30 percent from last year.

The overnight rating for the first-round of the draft held Thursday night at Radio City Music Hall was a combined 6.42. Coverage of last year's draft started at 4 p.m. on a Saturday.

ESPN had a 5.47 rating, while the NFL Network posted 0.95. The overnight rating was 55 percent higher than the 2008 NFL draft.

The ratings, which measured 56 markets, represent the percentage of all households with televisions tuned into a program.