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The Honolulu Advertiser
Posted on: Wednesday, February 10, 2010

Kia signs Wie to endorsement deal

Associated Press

Hawaii news photo - The Honolulu Advertiser

Michelle Wie, shown here at the Dubai Women's Masters in December, has signed an endorsement deal with Kia Motors.

AP Photo/Nousha Salimi

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IRVINE, Calif. Kia Motors America is getting involved with the LPGA Tour, agreeing to an endorsement deal with Michelle Wie and a title sponsorship for a new tournament at La Costa Resort.

Wie will be the official golf ambassador and spokesperson for Kia Motors. Terms of the deal were not announced.
The Korean-based automaker also will be title sponsor of the Kia Classic, to be played March 25-28 at La Costa Resort north of San Diego.
It will be the first time the resort has been on a national golf stage since the Match Play Championship left for Arizona in 2006.