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The Honolulu Advertiser
Posted on: Monday, February 22, 2010

Whole Foods gets 'crackin' cracking giant Parmesan cheese wheels

Advertiser Staff

At a free event at 10 a.m. Saturday at Whole Foods Market, Kahala Mall, you can see experts break down 85-pound, 24-month-old wheels of Parmigiano Reggiano, taste the cheese, learn how to use it, sip some Italian wine and enjoy cooking demonstrations.

The event is part of a company-wide effort to break the 2008 Guinnes World Reord for "Most Parmigiano Reggiano Wheels Cracked Simultaneously," with nearly 300 wheels at 176 stores.
Information, photos and video: wholefoodsmarket.com/products/behindtherind/.