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The Honolulu Advertiser
Posted on: Friday, January 29, 2010

'iPad' has folks giggling


By BROOKE DONALD
Associated Press

SAN JOSE, Calif. You have to wonder whether there were any women in the room when the marketing geniuses at Apple decided to call the company's new gadget the "iPad." Because the jokes about feminine hygiene products are flying.

"Will women send their husbands to the Apple store to buy iPads?" went one joke on Twitter. And a "MadTV" comedy sketch from several years ago about an electronic sanitary napkin called the iPad went viral on YouTube.

So how did the company come up with the product name? And how could Apple have set itself up for such obvious punch lines?

But brand experts said the name's not so bad.

Ira Kalb, associate director of the Center for Global Innovation at the University of Southern California's business school, said: "Unless you've been under a rock, you know this is an Apple product just by the 'i' in front, and you know what it does by what 'pad' connotes."

Kalb said other names floated for the product iTab, iSlate or iTablet would have been far worse. ITablet has too many syllables. ISlate is too ancient. ITab is too confusing.

If the iPad sells, it won't be the first time a company has been mocked for its name, only to have the product fly off the shelves.

Nintendo was swamped with potty-training jokes after it announced its new game console: Wii.