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The Honolulu Advertiser
Posted on: Tuesday, March 2, 2010

Winter Olympics draw second-largest audience

By Diane Pucin
Los Angeles Times

According to the Nielsen ratings released by NBC on Monday afternoon, 190 million people watched some part of the Vancouver Olympics on the various networks of NBC, making it the second-most-watched Winter Games.

The Games surpassed the 2002 Salt Lake City Games but trailed the 1994 Lillehammer Games, which were highlighted by the Tonya Harding-Nancy Kerrigan controversy. The Lillehammer Olympics had 204 million viewers; the Salt Lake City Olympics had 187 million.
In Canada, CTV reported that 22 million people, about two-thirds of the Canadian population, watched as the Canadian Olympic hockey team defeated the United States for the gold medal Sunday. It was the most-watched television broadcast in Canadian history.
NBC reported that the game drew an average viewership of 27.6 million, the most-watched hockey broadcast since the gold-medal game between the U.S. and Finland in 1980.
During the 17 nights of Olympic coverage that ended Sunday, NBC drew more total viewers than ABC, CBS and Fox combined. The Games beat “American Idol” once, the first time since 2004 that the Fox juggernaut show has been bested.