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The Honolulu Advertiser
The Advertiser's new look


HOW IT WORKS
Front-to-back color

The 12 towers on our new presses can each print in four colors on both sides of a sheet of newsprint at once. This is how the new print towers work:


Four colors to full color
In four-color printing, certain colors are applied on top of each other to produce a full-color image. Cyan is applied first, then magenta, then yellow and finally black.

Black Yellow Magenta Cyan

OUR NEW KAPOLEI PRINTING AND DISTRIBUTION FACILITY
 •  The latest in press technology
QUESTIONS AND ANSWERS
 •  The Advertiser replaces 40-year-old presses
A NEW LOOK FOR A NEW PRESS
 •  A redesign for a new era of publishing
TIMELINE
 •  Countdown to August