'Lost' returns in February
By Michael Tsai
Advertiser Staff Writer
On hiatus until January, "Lost" ended the teaser portion of its third season with a strong showing in the November sweeps period, helping ABC capture its first No. 1 ranking in the key 18- to 49-year-old demographic in seven years.
With just two episodes airing during the sweeps period, "Lost" ranked No. 7 overall among the most-watched TV series last month. In the 18-49 demographic - a key audience for advertisers - "Lost" ranked No. 5. ABC's biggest hits, "Grey's Anatomy" and "Desperate Housewives," ranked No. 2 and No. 4 overall (No. 1 and No. 2 in the 18-49 group).
In response to audience complaints about too many reruns last season, "Lost" revamped its broadcast schedule for season 3, airing six consecutive new episodes to start the season, then going on hiatus until February to allow the production of new episodes to catch up. The final 16 new episodes will run consecutively through the end of the season with no reruns scheduled.
"With a show like this, you have to see it in sequence," said "Lost" actress Yunjin Kim, who spoke to The Advertiser in advance of her appearance at the Honolulu Marathon Expo on Friday. "When I'm watching and I see a rerun, it's confusing even for me. I get disappointed, too."
Kim said the ideal set-up for broadcasting the show would be similar to the process Fox uses with "24." That show begins airing in January and runs new episodes each week through the end of the season.
"But it's not up to me," she said. "It's up to the networks. Hopefully, the fans will stay with us."
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