Honolulu officials yesterday called on retail giant Wal-Mart to remove simulated Hawai'i driver's licenses from packaging on a comedy DVD being marketed here and in some Mainland states.

The cards are included with a special Wal-Mart edition DVD of "Superbad," which includes a scene in which a teenager attempts to buy alcohol with a similar fake Hawai'i license.

The photo on cards included with the DVD is a hologram that alternates between pictures of two characters from the popular 2007 movie, and the single name on the cards also changes from "Fogell" to "McLovin."

The cards are labeled as driver's licenses and include a fictitious Honolulu address. They would likely be recognized as bogus by anyone who inspects them closely but might fool someone who's not careful, and could be altered and made harder to spot, officials said.

The city is asking Wal-Mart to stop distributing the cards and to repackage the DVD without them.

Making the cards available "concerns me because it may encourage unlawful activity," Mayor Mufi Hannemann said. "We have expressed our concern that underage persons may use this to procure liquor and engage in other unlawful acts."

Thousands of the cards have been distributed, and officials have notified Honolulu police, the city's Liquor Commission, the Department of Homeland Security and other agencies.

"We have notified all the proper authorities and asked them to take all steps to make sure this type of merchandising doesn't occur," said city customer services director Jeff Coelho, who oversees the issuance of driver's licenses on O'ahu.

Wal-Mart spokesman Lorenzo Lopez said the company had not made any decisions yet.

"We have been made aware of the situation and understand there are some concerns," he said. "We will look into the matter immediately."

The city did not know of the cards until they were offered for sale here, Hannemann said.

"No one in the city gave its approval, or even tacit approval, for this to occur, and we're not happy with it," he said.

Liquor Commission Administrator Dewey Kim said his agency's inspectors often come across fake driver's licenses and identification cards. Bars and restaurants often confiscate them and turn them in, he said.

"Sometimes we have stacks of fake IDs," he said. "It's an ongoing problem. If anyone uses an illegal ID, they can be charged with a criminal violation and lose their real driver's license. I don't think everyone understands that."

Kim said he was not aware of any specific incidents involving the "Superbad" fake licenses.

"Anytime you have a situation where you have an unofficial ID and there is a chance to use it, it's a problem," he said.

An apparent increase in underage drinking is one of the commission's top concerns, he said.

"It's already a huge problem, and it leads to all kinds of stuff, especially with someone who's not used to drinking," Kim said.

Alcohol poisoning, drunken driving and date rape are serious problems associated with underage drinking, and the community must take them seriously, he said.

Reach Johnny Brannon at jbrannon@honoluluadvertiser.com.