Finding a solution to the increasing rate of pedestrian deaths on O'ahu streets will take much more than just tougher traffic laws. As of Friday, five pedestrians have been killed in traffic accidents this year — more than double the number during the same period last year.

And solutions must include include a good deal of personal responsibility on the part of drivers and a double dose of caution among pedestrians. The state also would do well to adopt the fixes suggested by the AARP.

The AARP is advocating improving signals at crosswalks, including automatic signals that don't require pedestrians to push a button, and signals with audible or visible countdowns that let pedestrians know precisely how much time is left to cross the street.

Gov. Linda Lingle has understandably reacted by saying she'll re-introduce a tough proposal that augments the state's existing crosswalk law. Lingle wants drivers who violate the law fined up to $150 and have their licenses suspended for at least 90 days. Subsequent offenses would bring up to a $1,000 fine, license revocation and 30 days in jail.

With the increase in pedestrian deaths, that deterrent may also be what's needed.

Perhaps the best idea may be the simplest. Today, the state Department of Transportation begins a TV and radio education campaign aimed at drivers and pedestrians on safety issues.

That direct approach in getting the word out may ultimately be the most effective.