Your cat kicked the bucket yesterday. The economy is souring, your baby's daddy skipped town and no matter how often you listen to "SexyBack," Justin Timberlake is never going to date you.

They may sound like the rejected lyrics of a country song, but such grievances comprise a virtual graveyard of buried hopes on www.GetOverItDay.com, where they have been laid to rest by thousands of embittered souls.

And you can entomb your problems, too, on March 9, when "Get Over It Day" makes its second appearance to the American public.

It's one of those trendy "holidays" that seem to come along more and more often, when some enterprising individual decides to create a public brand for his or her own pet interest — or, in this case, peeve.

"Get Over It Day" is the brainchild of Jeff Goldblatt, an entrepreneur from Atlanta who attracted the spotlight in 2001 with his "Rejection Hotline," a wildly popular prerecorded voicemail line that informs the caller he or she has been spurned by whoever passed along the digits.

"Not getting into the college you wanted, losing a job — everybody's got something to get over," said Goldblatt, 29, who came up with the concept in 2005 while recovering from a bad break up. "Everybody's got to say, it's time to move on, get over it."

It's a make-your-own holiday in which participants devise their own, sometimes vindictive, traditions. A group of girls in New York last year burned photographs of their ex-boyfriends in a bonfire, inspiring Goldblatt to create an animated fire pit on the site. Complaints lodged in the pit range from the trivial ("I lost my favorite red stapler") to the political ("The government is stupid and nonsensical") and the tragic ("My father passed away"), with each injustice churned into the flames.

For most, however, the holiday begins and ends on a bar stool, a fact that Goldblatt has exploited with a wide array of merchandise sold on his Web site. Special party packages include everything from "Get Over It" wristbands to "One Night Stand" toothbrushes.

So far bars in more than a dozen cities plan to offer drink specials and "get over it" merchandise, he said.

While some prefer to drink their troubles away, the holiday has proved sobering for others.

Shawn Neuman, 39, of Deltona, Fla., was exhausted from her day job of hauling furniture and her night job as a mother and grandmother when she stumbled across the Web site last year. Inspired, she and a friend made a list of all the things they wanted to get over.

"I got over the fact that I can't do it all," Neuman said. "I can't be super mom, super employee, super everything. I can't."

That moment of clarity led Neuman to quit her job for pharmacy school, a transformation that she can hardly believe grew out of a holiday she celebrated on a whim.

Her success aside, will "Get Over It Day" ever be deserving of its own Hallmark cards?

The booze connection could become its lifeblood, as a fledgling commercial holiday needs either candy or alcohol to survive, said James Twitchell, professor of English and advertising at the University of Florida.

He points to Halloween — which began as a religious ritual, was adopted by candy makers and later linked with beer-soaked Oktoberfest — as an example of a thriving modern-day holiday.

"My suspicions are that some alcohol company, if they're smart, will latch onto this," Twitchell says. "Something like Cinco de Mayo — which isn't even an American holiday — is now celebrated by my students because they love to drink tequila."

Drinking games abound for "get over it" revelers, but providing another excuse for Americans to imbibe does not seal its place on a calendar. Just ask Robert Chute, a football fan from North Carolina who has spent two years unsuccessfully lobbying for "Super Bowl Monday" — the day after the big game — to be designated a federal holiday.

Chute and his friends expected to receive 50,000 votes of support through a petition on their Web site, www.superbowl monday.com, but since 2005 they've just barely passed 15,000.

"We were kind of disappointed after the last Super Bowl," Chute admits.

Most major U.S. holidays did not start from scratch. Halloween, Christmas and Valentine's Day grew out of ancient times and survived by adapting to secular needs, said Bob Thompson, professor of television and popular culture at Syracuse University.

"Yes, you can get a lot of people to talk about it thanks to the Internet, but this holiday has very little going for it as something that could make it onto the calendar," Thompson says. "No candy, nothing for kids, no guilt to be assuaged, and no major activity around which to build a celebration."

Yet with endless numbers of pop songs, movies and self-help books obsessed with "getting over it" — whatever "it" may be — the phenomenon seems to occupy a treasured place in society's collective consciousness.

"GET OVER IT DAY" SONG NO. 1

'GET OVER IT DAY' SONG NO. 2

'GET OVER IT DAY' SONG NO. 3

'GET OVER IT DAY' SONG NO. 4