The reasons DJ and party promoter Greg Dehnert, aka DJ G-Spot, is throwing the club-hopping Pink Party are many: To raise awareness of breast cancer, "because it's never been done before," because pink IS the new hot color and, oh yeah, to launch the new liqueur Alizé Rose (yes, it's pink).

"I always wanted to do a pub crawl, a movement party downtown with all the kewl locations and facades and styles," said G-Spot by e-mail.

The mobile soiree schedule: Indigo (with G-Spot, left, SovernT, Quiksilva, J45), Bar 35 (rock 'n' roll soundtrack), thirtyninehotel (Soul Clap night) and NextDoor (house music all night with DJ Jason and Crytic). If you're pretty in pink, you could win a prize.

Pink Party: Kicks off at 8 p.m. Friday at Indigo; pay cover at one venue and get a pink wristband for entrance to all four clubs; 591-3500.

Reach Lesa Griffith at lgriffith@honoluluadvertiser.com.