Growthink, a Los Angeles-based strategic advisory and investment banking services firm, said it was named an adviser to Safari Air, an on-demand air carrier that plans to start service between Orange County, Calif., and Honolulu, New York, Puerto Vallarta and Cabo San Lucas, Mexico, next year.

Growthink said it will handle business development, growth strategy and marketing initiatives for Safari Air, which plans to commence service next summer using a Gulfstream IV aircraft. Safari plans to offset its carbon emissions by purchasing carbon offsets.