American Savings Bank has launched a loyalty program called TravelAwards PlusSM Online Mall that allows bank customers to earn points for using their personal or business check card or credit card.

American Savings Bank customers earn points every time they shop at the online mall and redeem those points for gift cards and certificates, brand name merchandise, and travel.

The program is being run for American Savings Bank by Mall Networks, a provider of merchant-funded loyalty shopping services, and RewardsNOW, a leading provider of financial services loyalty marketing programs.