Shwayze, Adler bring dual sound to Pipeline
By Mark Hayden
Special to The Advertiser
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Shwayze, a new rapper on the hip-hop scene, comes straight outta Malibu — albeit a trailer park, where Shwayze used to call himself "the only black kid in Malibu."
His real name, Aaron Smith, isn't as catchy, but the nickname his little sister gave him does a good job of reflecting the slurred, slangy, dreamy feel of his laid-back trip. He's onstage with his partner/producer and co-songwriter, Cisco Adler, who's been known as a rocker and reality-show troublemaker, on New Year's Eve.
"Cisco and I met at a party at his house. Since then, we have been able to get along, because we simply started out playing music for fun. The mixture of hip-hop and rock 'n' roll is always good, too," Shwayze said.
The duo's first album debuted in August and has sold more than 250,000 copies since, on the strength of the singles "Corona and Lime" and "Buzzin'."
It was not their initial plan to sing together, but after a little experimenting, the duo found their secret touch.
" 'Buzzin' ' was the third song we wrote and the first song that Cisco added backing vocals to," Shwayze said.
This song was the beginning of the Shwayze-Adler escapade. In a six-month stretch, they have laid down a full-time tour, filmed an MTV reality show titled "Buzzin' " and scored a motion-picture deal.
The duo has been receiving national attention since their TV show debuted over the summer.
Even in crowded airports in Cleveland, Shwayze catches the eyes of fans during a phone interview. He doesn't hesitate to acknowledge his admirers and apologizes for the interruption: "Sorry, that was a fan," he said.
MTV watchers should recognize his face. Shwayze and Adler's reality show over the summer featured the duo's life on the road. They were not afraid to bare it all, including wild parties, beautiful women, breakups with beautiful women and tour conflicts.
Shwayze admits he's ready to rest from all the partying and settle down in Malibu for the holidays, before playing in Hawai'i.
"This tour has been crazy. There is a party literally every night," he said.
Shwayze said he's not content with his current place in the music industry, though. Coming off a successful nationwide tour, he wants to move on to playing stadiums and arenas someday.
He has definitely progressed from junior high school concerts.
"I performed for the first time in eighth grade at a talent show, and that was when I knew I wanted to do with my life," Shwayze said.
Growing up in a Malibu trailer park would not make that dream easily attainable, but Schwayze was pushing when he got his break, after he brought his music to Adler, also a Malibu resident.
Adler, son of famed record producer Lou Adler and already a veteran of a reality show chronicling the adventures of his hair band Whitestar, helped bring their collaboration to the right eyes and ears.
Shwayze believes getting to this point in his career was no accident.
"You have to work hard. I have kept setting goals for myself. It's as if you keep imagining something, it will be. There were also times when I started out and I was playing shows in front of five people, but that's OK, because that's what I wanted to do. Everything about it is so exciting, because you get to live it," he said.
This forward thinking has got him to where he is now and out of his mobile home. But he does not forget the people who helped him along the way. He is proud to say he will be bringing his grandparents with him to Hawai'i.
"It's going to be nice to relax in Hawai'i. It will be a gift to my grandparents for Christmas," he said.
For Adler, it will be a return to the Islands. He lived on Maui from age 9 until, as he puts it on his MySpace page: "I went off to college at the University of Arizona to study nothing. ... I did not graduate." Instead, he lives the life of a modern-day rock star, known for his tabloid adventures and musical collaborations.
CORRECTION: The Shwayze concert, which was to have taken place New Year's Eve at Pipeline Cafe, was canceled because of "unforeseen circumstances," according to the promoters. The cancellation was announced after items were published in Island Life and TGIF. Call Ticketmaster at 877-750-4400 for refunds.