The Hawaii Visitors and Convention Bureau took home platinum awards for public relations and Web marketing initiatives in New York City last week.

The bureau received eight awards at the 51st Adrian Awards Gala — two platinum, three gold and three silver — recognizing excellence in public relations, advertising and Web marketing in 2007 and making the Hawaii Visitors and Convention Bureau the top winner in the worldwide "Convention Visitor Bureau/Destination/Offices of Tourism" category.

Highlighting the Hawaii Visitors and Convention Bureau's honors were platinum awards received in public relations for "Top Chef," the two-hour, season-finale cable TV show filmed by Bravo Network on Hawai'i's Big Island, and in Web marketing for "The Colors of Hawaii" fall campaign featuring local personalities in storytelling videos at www.GoHawaii.com.

"The Adrian Awards are one of the travel industry's highest honors in marketing, and it's very rewarding to see HVCB's programs on behalf of the state of Hawai'i recognized as some of the world's best," said John Monahan, HVCB president and CEO.

The Hawaii Visitors and Convention Bureau said it was sharing the recognition with its marketing partners, McNeil Wilson Communications, Milici Valenti Ng Pack Advertising and FireFly Interactive. This year's competition received more than 1,300 entries.

HVCB's eight awards won by category and division:

Public Relations: Platinum Award, feature placement for television ("Top Chef 2: Hawaii Season Finale"); Gold Award, feature placement for television ("Top Chef 2: Hawaii Season Finale").

Advertising: Gold Award, complete campaign for "Discover the Colors of Hawaii;" Silver Award, single ad entry for the "HVCB Avid Traveler two-Page Spread;" Silver Award, complete campaign for "Waikiki — Share the Experience."

Web Marketing: Platinum Award, multimedia (video, flash, animation) for "The Colors of Hawaii — Blue Video;" Gold Award, multimedia (video, flash, animation) for "The Colors of Hawaii — Blue Video;" Silver Award, multimedia (video, flash, animation) for "Colors of Hawaii."