Reading not only opens minds, it can open other doors as well. Developing a love for reading at an early age inspires a greater appreciation for learning. And studies show early readers tend to do well in school and in their careers.

So it's good to see state libraries kicking it up a notch with summer reading programs, which started this week. Thanks to donations from Friends of the Library and private companies, libraries will offer prizes to get more kids reading.

It's free, and simple, really. By visiting local libraries and reading at least one book a week, participants will receive a prize, while supplies last. For toddlers, that could mean a free board book or cookies; for teens it could be an opportunity to win an iPod shuffle or a shopping spree at a local mall.

Sure, it would be great if kids would just read a book — prize or not. But the truth is that libraries have some pretty tough competition for a kid's attention these days, with TV, video games and more.

The summer reading incentive program this year will also be extended to adults and senior citizens. It's an attempt to reach the entire spectrum of readers — from toddlers to teens to senior citizens — says Susan Nakata, section manager of the library development services section.

The goal is to get folks reading this summer, but the hope is for more: "Reading can enrich your life, throughout your life. And we're into lifelong learning," says Nakata.

Building a community of lifelong learners is an inspiring goal and worth the cost of a few incentives.