Wally Amos, who helped make chocolate-chip cookies famous, opened his new Chip & Cookie shop yesterday in the Royal Hawaiian Center.

In addition to five varieties of cookies, which is made with Amos' personal recipe, the boutique features Wally Wear, including the new Wally Amos Aloha Shirt, T-shirts, bags, accessories, books by Wally Amos, and memorabilia from his days as Famous Amos in the Wally World section.

The new Chip & Cookies is on the second floor of the Royal Hawaiian Center. The first Chip & Cookie is in Kailua.

Amos is active in national literacy programs and donates 10 percent of his profits to the Read it LOUD! Foundation. "Our goal is to get 5 million parents reading aloud to their children for 10 minutes a day over a three-year period," Amos said.