There's a new free online resource for the fashion forward that has local roots. It's called Runway Rundown.

Its goal: To help you achieve runway-worthy looks without spending the big bucks.

Its philosophy: "On www.runwayrundown.com we show you how it's possible to be fashionable without compromising your cash flow," said one of the creators, Jamie Evans, 28, who grew up in Honolulu and graduated from Hawai'i Preparatory Academy in Kamuela.

The daily fashion blog spots the hottest trends on runways around the world then shops online to find the looks for less. It allows you to search by season, designer, color, fabric or trend. When you're ready to rock the new look, Runway Rundown links you directly to the clothing and accessories.

The other half of the Runway Rundown team is Kim Halzle, 26, originally from Minnesota, who now lives with Evans in Los Angeles.

Evans is a Web site designer; Halzle has a fashion pedigree. They wanted to test their entrepreneurial skills and create a new entity together and Runway Rundown is the result.

Halzle, who cut her fashion teeth working with hip L.A. designer Robert Rodriguez, said, "Robert Rodriguez was the best crash course in the fashion industry, top to bottom, conception to production, the market, the buyers, the egos."

"We always wanted to do something together, of interest to us, from home. What could I offer to other people?" Halzle said. She does not consider herself a style guru, but she's an expert shopper, and she learned a lot about what works for real women during her time with Rodriguez. "I never saw anything like (Runway Rundown) online that showed a runway look then priced it out. I saw reviews and trends but never anything that made the look attainable."

Inspired by designers such as Oscar de la Renta, Vera Wang and Monique L'Huillier, Halzle mixes up the outfits from a range of price points, from $9 to $600+, Forever 21 to Tory Burch. Every piece is something she would love to own.

The trick, of course, is to make Runway Rundown financially viable. That will happen when the designers and manufacturers offer the young entrepreneurs a percentage of each Web site sale.

A few companies have already contracted with them but not enough, yet, to enable them to quit their day jobs.

At this point, they need to increase the number of visitors to their site to bring on more retail partners and continue avoiding those annoying banner ads.

Evans' long-term goal, as with so many entrepreneurial types who leave Hawai'i and long to return, is "to move back to the Islands and work from our laptops on the beach. L.A. is a tough place these days."

As is the world of retail.