OMAHA, Neb. — The Better Business Bureau is warning college football fans in search of hard-to-get bowl game tickets to watch out for online scams.

The BBB says fans must balance their passion for their teams with awareness that not all online ticket sellers will deliver on their promises.

The BBB says when buying from a merchant, always look for the bureau's online seal, which will vouch for a site's reputation.

When buying from an individual through an online exchange don't be lured away from the Web site. If the transaction occurs outside the Web site's domain, the company may not guarantee any lost money.

The bureau also advises paying with a credit card or through PayPal, which offer some protection.