honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted on: Friday, December 18, 2009

Photos of Tiger Woods removed from Bay Hill Web site in pre-planned redesign


By Walter Pacheco
The Orlando Sentinel

ORLANDO, Fla. — Tiger Woods is the six-time champion of the Arnold Palmer Invitational, and the tournament featured him on its Web site banner.
Not anymore.

The Bay Hill tournament’s recent site banner featured two images of Woods: one holding the tournament’s trophy from his triumph in March, another showing him yelling in excitement. Those photos were followed by golf legend and tournament host Arnold Palmer.
In the revised banner, the pictures of Woods were replaced with pictures of Palmer — old and young — as well as a shot of fans applauding.
Woods, an Orlando resident, is the most decorated winner in the tournament’s history.
Tournament director Scott Wellington said the banner was updated two weeks ago. The redesign was “not necessarily” prompted by Woods’ recent infidelity scandal.
“We are always changing the Web site and keeping it fresh,” Wellington said. “(Woods) is our defending champion, and that’s not going to change.”
It’s no secret that Bay Hill is one of Woods’ favorite courses on the PGA Tour.
“For some reason, I feel comfortable here each and every time I play,” Woods said earlier this year in the leadup to the 2009 event, which he won with a birdie on the final hole to beat Sean O’Hair.
Whether Woods will play in Palmer’s 2010 invitational is anyone’s guess. Last week the 33-year-old golfer announced he was taking a leave of absence from golf following his controversial November car crash in his exclusive Isleworth neighborhood and a string of reported romances with women who are not his wife.

TAG Heuer drops Woods
Swiss watch maker TAG Heuer on Friday said it will not use Tiger Woods’ image in advertising campaigns in the United States for the foreseeable future.
TAG Heuer CEO Jean-Christophe Babin told Swiss daily Le Matin that the company was reacting to “recent events” surrounding the golfer.
“We recognize Tiger Woods as a great sportsman, but we have to take account of the sensitivity of some consumers in relation to recent events,” Babin was quoted saying.
The newspaper said TAG Heuer will continue to support Woods’ charitable foundation but will use other brand ambassadors in U.S. ads, including actor Leonardo Di Caprio.
Global consulting firm Accenture Ltd., which had used Woods to personify integrity and high performance, cut its six-year sponsorship of Woods last week, citing the circumstances surrounding the crash and infidelity.
Gatorade has discontinued its Tiger Woods drink, but the company said its decision was made several months ago, long before his recent troubles came to light.