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The Honolulu Advertiser
Posted on: Tuesday, February 10, 2009

Pro Bowl offers to return to Honolulu in 2011 and 2012

By Peter Boylan
Advertiser Staff Writer

Hawaii news photo - The Honolulu Advertiser
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The Pro Bowl would return to Honolulu in 2011 and 2012 under the terms of an offer NFL officials presented to the state last week.

The annual all-star game, which has been played in Hawai'i since 1980, will be played in Miami's Dolphin Stadium next year, a week before the Super Bowl is played in Miami.

The state's response to the NFL's offer will be determined by the Hawai'i Tourism Authority, the agency that had contracted with the NFL to bring the Pro Bowl to Hawai'i.

The HTA will meet this month to vote on the offer. The offer calls for the state to pay the NFL about $4 million a game. Under the current contract, the NFL receives a $4 million annual subsidy from HTA.

Kelvin Bloom, chairman of the HTA board, did not return messages seeking comment yesterday.

Last month the board rejected an offer by the NFL to play the game in Honolulu in two of the next four years starting in 2011.

The HTA board turned the NFL down because it wanted exact dates that the game would be played in Aloha Stadium.

Frank Supovitz, senior vice president for events in charge of the Super Bowl and Pro Bowl, met with officials from the state and the HTA on Friday.

"We would very much like to return to Hawai'i, and we believe we've put an agreement in front of the HTA that demonstrates our desire to come back," said Supovitz, in an e-mail. "We believe we've addressed their objections to our last proposal, and it is now up to them to decide the future of Pro Bowl in Hawai'i."

Supovitz declined to discuss further details of the NFL's latest offer.

Options to play the game in Honolulu in 2013 and beyond are still being negotiated, and NFL Commissioner Roger Goodell said on Wednesday that Aloha Stadium needs to be significantly improved before future dates are nailed down.

On Thursday, Goodell met with state and county lawmakers to discuss the NFL's latest offer and the relationship with the state.

Lt. Gov. James "Duke" Aiona Jr. met with Goodell for about half an hour on Thursday afternoon to discuss the Pro Bowl.

"I am pleased to see negotiations between the NFL and HTA have developed since I met with the commissioner," said Aiona. "We agreed that the Pro Bowl should come back to Hawai'i in 2011. We also discussed bringing pre-season games to Hawai'i as well as other possibilities."

Honolulu Mayor Mufi Hannemann met with Goodell Thursday afternoon and said Goodell had flown to Hawai'i hoping to ink a deal with the state that he could announce before the game Sunday.

"I'm glad I got to meet with him because I wanted to assure him that the people of the state of Hawai'i and the fans who come here want the Pro Bowl back in Hawai'i. This is too important of a game, and my concern is that we should have been addressing this thing without going through this drama," said Hannemann. "I cannot believe that the HTA would turn this (current offer) down. What we really need to do now is have a pro-active plan to keep the game after 2012."

The game attracts about 25,000 visitors, of whom approximately 20,000 come specifically for the Pro Bowl, according to state officials.

Visitors spend an average of about $28 million and of that amount, about $2.5 million goes back to the state in excise, hotel and car-rental taxes.

In addition, NFL Charities donates $100,000 annually to local youth programs.

"Our negotiations are still ongoing, and hopefully we can have something for the board to look at next week," said Lloyd Unebasami, HTA's interim president and chief executive officer.

Goodell told national media last week that the condition of Aloha Stadium was a significant factor in determining whether the game will be played in Honolulu in the future.

"From the operational aspects to the size of it, premium seats, all those things are factors," said Goodell in an interview with USA Today. "The most important thing is the operational condition of the stadium, making sure it's safe for this kind of an event."

Scott Chan, manager of Aloha Stadium, said comprehensive stadium renovation plans have been sent to the NFL at their request, starting last year. The state approved a five-year, $180 million plan to renovate Aloha Stadium that will be funded each year according to the Legislature's appropriations for the work.

"They know the situation that we're under. We're starting the first phase this month," said Chan. "We will have heavy construction going on hopefully for the next five years."

Replacing the 33-year-old stadium would cost $240 million to $300 million, according to a study released last year.

Reach Peter Boylan at pboylan@honoluluadvertiser.com.