The largest international marketing competition for hospitality, travel, and tourism — the Hospitality Sales and Marketing Association International Adrian Awards — this week presented its top honor for online marketing to a Hawai'i organization.

The Hawai'i Visitors and Convention Bureau brought home the Platinum Award in Web Marketing for its innovative "Stories of Hawai'i" online campaign, beating out marketing organizations in the global tourism industry on Jan. 26 in New York City.

"The 'Stories of Hawai'i' campaign is based on research-based consumer insights, tells a compelling story and is beautifully produced, and has succeeded in encouraging more potential visitors to experience Hawai'i on the Web," said John Monahan, HVCB president and CEO.

The bureau developed the campaign with Firefly Interactive, a division of the Bureau's advertising agency, Milici Valenti Ng Pack.

Platinum winners are selected exclusively from gold award winners and signifies the entry has outperformed all other competitors with creativity and exceptional results.

HVCB also won two gold awards and one silver award for its online marketing programs.