A federal judge has again rejected a plan to rebrand go! airlines under the Aloha Airlines brand name.

U.S. Bankruptcy Judge Lloyd King disqualified go!�s Phoenix-based parent Mesa Air Group as a co-bidder for the Aloha name due its role in Aloha�s demise.
�Mesa succeeded in inflicting great harm, not only upon Aloha corporate entities but also upon thousands of Aloha employees and families,� King wrote.
�It is difficult to imagine a court overlooking what Mesa has done and putting its stamp of approval on Mesa�s subsidiary, go!, becoming Aloha.�
Once the state's No. 2 carrier, Aloha shut down on March 31, 2008, due to soaring fuel prices and a costly fare war initiated by go!'s June 2006 start-up.
Aloha's former owner, Yucaipa Co. of California, is attempting to buy Aloha's trade name so that it can license the name to Mesa for a minimum of $6 million over 10 years. The licensing deal is part of a settlement of an antitrust lawsuit in which Aloha alleged that Mesa attempted to drive Aloha out of business.
King said he considered Mesa as a co-purchaser as a result of the settlement agreement, which allowed him to bring the issue of Mesa�s conduct into the case.
In March, King invalidated a similar sale of Aloha's intellectual properties to Yucaipa after attorneys for court-appointed trustee Dane Field barred an Advertiser reporter and a representative of the machinists union from attending a court-sanctioned auction.
Former Aloha Airlines employees, who blame Mesa for Aloha's demise, opposed the sale of the Aloha name to Mesa.