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The Honolulu Advertiser
Posted on: Thursday, October 29, 2009

NFL: Sunday games on Fox set ratings records


Associated Press

NEW YORK — The Vikings-Steelers and Falcons-Cowboys games combined to help draw record television ratings last Sunday.

The doubleheader on Fox averaged a 14.1 rating and 29 share and 23.5 million viewers, a record audience for the network. The rating was the third highest since Fox started airing the NFL in 1994.

The early, regional game — in which most markets saw the Super Bowl champ Steelers hand Brett Favre and the Vikings their first loss — set ratings and audience records for the slot with a 11.4/25 and 18.5 million viewers.

The late game, led by Atlanta-Dallas, earned a 16.8/32 with 28.4 million viewers. It was Fox's most-watched Sunday NFL game in 13 years.

Ratings represent the percentage of all households with televisions tuned into a program, and shares represent the percentage of all homes with TVs in use at the time.