The Hawaii Visitors and Convention Bureau heads next week to Chicago to promote Hawaii’s lure for business meeting and reward travel at the world’s largest incentive exhibition, The Motivation Show.

Leading the bureau sales team is John Monahan, president and chief executive officer, with more than 70 sales executives from Hawaii participating in the statewide effort, representing the Kauai Visitors Bureau, Oahu Visitors Bureau, Maui Visitors Bureau, Big Island Visitors Bureau, Hawaii Convention Center, and 28 travel industry partners. The show runs Sept. 29 – Oct. 1
“Incentives are currently the dominant target segment of our meetings industry business and this convention is vital to ensuring we remain competitive with other destinations and build on our market share,” said Monahan. “I’m pleased to have so many industry partners joining us to strengthen the collective impact of our message about Hawaii’s value.”
During the tradeshow exhibition, the Hawaii Pavilion promises an eye-catching presence highlighting the music, food and beverages, and sights of the Islands for a convention that has attracted 20,000 attendees worldwide in recent years. It will include a Mai Tai Hour sponsored by Maui Jim, and a drawing to win two free roundtrip tickets to Hawaii, courtesy of United Airlines.
The message to the meetings marketplace is that an earned trip to Hawaii is a proven motivator to inspire employees and generate new strategies to meet corporate objectives and revenue goals.