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The Honolulu Advertiser
Posted on: Sunday, February 14, 2010

Trust neighbor to do the right thing

Advertiser Staff

Percentage of Americans making $90,000 or more per year who say they would expect a neighbor who found a lost wallet or purse containing $200 to return it, according to a Gallup Poll: 82

Percentage of those making less than $24,000 per year who expressed this kind of trust in their neighbors: 50


Number of U.S. homes with at least one TV, according to Nielsen's 2010 Media Industry Fact Sheet: 114.9 Million

Percentage of video content in the U.S. that is watched on traditional television: 99

Number of hours per week the average American watches TV: 31.5


Approximate amount of money that shoppers saved by using coupons in 2009, according to the Coupon Industry Facts Report released by NCH Marketing Services: $3.5 billion

Number of coupons redeemed by consumers in 2009, a 23 percent increase over the prior year: 3.2 billion


In today's "SHE-conomy," percentage of affluent women who feel a sense of responsibility to pass along lessons learned in the economic downturn, according to a survey by Synovate: 50

Percentage of women who have already passed along guidance to others, the primary recipients of this advice being children, spouse/family, friends and colleagues: 52


Year that the first Social Security check was issued, according to the Census Bureau: 1940

Amount of money on the check that was made out to Ida May Fuller of Ludlow, Vt.: $22.54

Estimated number of Social Security beneficiaries there are today, including retired and disabled workers and surviving spouses, as well as children: 49 million

Average monthly benefit check for a retired worker: $1,044


Percentage of parents who anticipate that their children will attend college who expect them to contribute at least in part to their own college tuition, according to a survey commissioned by Futuretrust: 90

Percentage of these parents who expect them to contribute by applying for scholarships and grants, though both are increasingly endangered financial species: 80


Percentage of U.S. adults who have given or plan to give to relief efforts following the earthquake in Haiti, according to a Zogby Interactive survey: 64