LOS ANGELES — UCLA finally beat USC in football.

Offensive coordinator Norm Chow is staying at UCLA, rebuffing overtures from Lane Kiffin to return to Southern California.

UCLA coach Rick Neuheisel confirmed Thursday that Chow, a former Punahou athlete, will be back for a third season with the Bruins.
Chow was the Trojans’ offensive coordinator during the first four seasons of their remarkable nine-year run under former coach Pete Carroll.
But Carroll replaced the longtime assistant with Kiffin and Steve Sarkisian in 2005. After USC, Chow ran the Tennessee Titans’ offense for three seasons before returning to Los Angeles when Neuheisel became UCLA coach in 2008.
USC athletic director Mike Garrett acknowledged Wednesday he hoped to lure Chow to Kiffin’s new staff.