Advertiser Staff
USA Gymnastics 2001 is expected to tell Honolulu tourism officials today or tomorrow whether it will bring its Pontiac American Team Cup to the Neil Blaisdell Center later this year.
On Saturday the Hawai‘i Tourism Authority cleared its events marketing vendor, Team Unlimited, to offer $70,000 to the Olympics-
related organization USA Gymnastics 2001 for marketing spots during the televised gymnastics event. If Honolulu beats Milwaukee, New York and front-runner Houston, the event will take place here March 30-31.
The Pontiac Cup is expected to feature the national men’s and women’s gymnastics teams from the United States, China and Romania, and could include the men’s team from Japan.
The event is expected to attract about 800 athletes, officials and production crews for a seven-day stay, and be broadcast during prime time April 7 and 14. Team Unlimited estimates the media value of the event to Hawai‘i would be roughly $750,000, including four 30-second spots broadcasting toll-free phone numbers to order information on Hawai‘i, time-filler segments showcasing the Islands, and advertisements placed within camera range.
USA Gymnastics is a unit of the Colorado-based Olympic Committee, said Tom Kiely, president of Team Unlimited.
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