Posted at 12:07 p.m., Tuesday, February 3, 2004
Viewers loved that donkey Superbowl ad
Advertiser Staff
The donkey and horse raced neck-and-neck down the straightaway, but the donkey won by a honk.That victory was among the results of The Advertiser’s informal online survey of favorite Super Bowl ads.
About 1,400 votes were cast for the football game commercials, which ranged from raunchy animal tricks to Muhammad Ali’s entreaty to shake up the world.
Of the ads in the game’s first half, the donkey interviewing for a job as a Clydesdale horse nosed out the Bud Light’s sleigh ad, 133 to 130. In the second half, the Aloha Airlines incidental-fees commercial got 151 votes versus the Pepsi commercial featuring a young Jimi Hendrix.
For full survey results, see honoluluadvertiser.com/article/2004/Feb/03/bz/bz04a.html.
