By Jan TenBruggencate
Advertiser Science Writer
Hawaiis woodworkers have begun marking their products with a new "Hawaiis Wood" logo that they hope will add value to both the individual works and the Hawaiian woods industry.
The Hawaii Forest Industry Association is pushing for the logo to be placed on tags and decals on finished work.
The tags have white lettering on a rich, brown wood-grain background. The lettering reads "Hawaiis Wood," and a stylized image shows a chisel blade raising a curl of wood.
Graphic designer Eric Woo created the label design as part of a branding campaign supported by the HFIA, the state Department of Business, Economic Development and Tourism, and the U.S. Forest Service through the Hawaii Forestry and Communities Initiative.
The HFIA estimates $29 million and 1,000 jobs are generated by the forest industry each year. The statewide association has some 300 members.
The new brand image was launched at the associations annual wood show last year. It is aimed at all wood products made in Hawaii, including those from native trees like koa and ¯hia, Polynesian introductions like milo, and Asian and Western introductions like Norfolk Island pine, mango and silver oak.
| For more information on the branding program, see the industry Web site.
While koa may be the Hawaiian wood that is the best known and most widely sought, the HFIA is actively promoting the use of other species as well. Its wood show includes a requirement that most products be made from non-native species grown in Hawaii.
The Hawaiis Wood brand tags will be seen on bowls, musical instruments, furniture and more.
Oahu wood sculptor Robert Holden, whose works include koa rocking horses, said he is already out of his first batch of stickers and cards.
"I think its a real good idea to do that. Its kind of a brand that says its made here," he said.
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